Mind Blowing Marketing

By Chamarya Roberts   As I mentioned in my last post, several different web metrics can be used and analyzed. The metric that we will be unboxing is pageviews.  Since we will be blogging for this term, most of us (if not all of us) will probably gather how many people are reading our posts each week.  This is where pageviews come into play. Before I dive into how pageviews will benefit us, what is a pageview?  Our lesson defines pageviews as the number of times a page was viewed.   Since we are using Google programs in this class, I wanted to see how Google defines pageviews: “A pageview (or pageview hit, page tracking hit) is an instance of a page being loaded (or reloaded) in a browser. Pageviews is a metric defined as the total number of pages viewed.”~Google Analyzing pageviews for us is to see how well our content is engaging with our classmates. Although some don’t consider pageviews an essential metric to analyze, I think it will come in handy.  Just...

By Chamarya Roberts Marketing has evolved so much now that marketers have access to many technologies. These tech advancements have given marketers opportunities to better understand their consumers and online habits by measuring metrics through web analytics. In marketing, metrics are variables that can be measured. There are so many different metrics that marketers can use to measure. Today we will be looking at the unique visitor metric. In marketing analytics, the term unique visitor is defined as "a person who has visited the website at least once and is counted only once in the reporting time period" (2021). This means that if a person (user) visits a website more than once, it would only be counted as one visitor. The reporting time period can vary depending on the duration marketers would like to look into. For example, the time frame could be a week, a day, a month, or even years.  Fact: Unique visitors are also known as unique users. Why are Unique Visitors Importa...