Mind Blowing Marketing

  By Chamarya Roberts Shein has been a company that I have been interested in for a while from a marketing perspective. I am more of a Fashion Nova shopper, but Shein has taken over the fast fashion scene within the past few years.  What Is Shein? If you have ever spent time scrolling through Tik Tok, then you must be familiar with the online fashion retailer Shein. Let's take a deeper look into what Shein is as a brand.  Shein is a global business-to-consumer fast fashion brand. The term "fast fashion" is used to describe clothing designs that make their appearance o the catwalk and ends up in stores quickly at a lower price to take advantage of trends. In other words, "inexpensive clothing produced rapidly by mass-market retailers in response to the latest trends" (2021). This makes Shein a brand that quickly produces affordable clothing items that are current and trendy at the time. You may know some other fast fashion brands Forever 21, Missguided, Zar

By Chamarya Roberts Like many of you, this is my first time ever hearing about SEMrush. So let’s break down what SEMrush is.  What is SEMrush SEMrush is a popular software that marketers use to run and track data from digital marketing campaigns, such as SEO campaigns. SEMrush can track aspects of digital campaigns such as keyword research, organic traffic, online ranking data, and metrics such as cost per click. The list can just go on.  SEMrush has been in the industry helping marketers for 13 years, and over time seven million people have tried and used the software. SEMrush only offered two tools when it first launched in 2008, and it provides users with 50 tools. SEMrush describes itself as an “online visibility management and content marketing SaaS platform” (SEMrush, n.d.).  You may be wondering, what does “SaaS” stands for? According to Salesforce, it stands for software as a service, where applications are delivered through the Internet (Salesforces, n.d.). This relieves you f

 By Chamarya Roberts Social media has become an intricate part of the marketing industry over the years. “Social media has become the most influential and important virtual space where the platform is not only used for social networking but is also a great way of digitally advertising your brand and your products” (Henderson, 2020). With 53 percent of the world's population actively using social media, it is just an opportunity that markets should take advantage of.  Benefits Incorporating social media into a business’s marketing mix can be beneficial in the long run. Some of the benefits of social media marketing include(Kuligowski, 2021): Brand awareness Social media platforms have billions of people scrolling through their feeds daily. I have been exposed to so many different brands from it. I want to point out that social media doesn’t just reach current consumers; they can also reach potential customers.  Brand personality Social media provides a company or brand with an avenu