Mind Blowing Marketing

  By Chamarya Roberts The topic that I will be discussing today is the influential power social media has on off-page SEO. Social media excites me as a topic because there are so many different ways marketers and public relations specialists can incorporate it into a marketing strategy. To be honest social media is one of the main reasons why I chose digital and social media as my focus, which is what brought me to this course, which is why I started this blog in the first place.   What is Off-Page SEO? Before diving into the main topic, let's break down off-page SEO. Off-page SEO helps optimize a website from the outside to improve its ranking on the search engines. Many think that the only off-page SEO tactic is link building, but there are more tactics than that one being social media. Some of the other tactics are domain authority, social promotion, local SEO, brand building, content marketing, and so much more.   Social Media Many companies nowadays have active

  By Chamarya Roberts Shein has been a company that I have been interested in for a while from a marketing perspective. I am more of a Fashion Nova shopper, but Shein has taken over the fast fashion scene within the past few years.  What Is Shein? If you have ever spent time scrolling through Tik Tok, then you must be familiar with the online fashion retailer Shein. Let's take a deeper look into what Shein is as a brand.  Shein is a global business-to-consumer fast fashion brand. The term "fast fashion" is used to describe clothing designs that make their appearance o the catwalk and ends up in stores quickly at a lower price to take advantage of trends. In other words, "inexpensive clothing produced rapidly by mass-market retailers in response to the latest trends" (2021). This makes Shein a brand that quickly produces affordable clothing items that are current and trendy at the time. You may know some other fast fashion brands Forever 21, Missguided, Zar

By Chamarya Roberts Like many of you, this is my first time ever hearing about SEMrush. So let’s break down what SEMrush is.  What is SEMrush SEMrush is a popular software that marketers use to run and track data from digital marketing campaigns, such as SEO campaigns. SEMrush can track aspects of digital campaigns such as keyword research, organic traffic, online ranking data, and metrics such as cost per click. The list can just go on.  SEMrush has been in the industry helping marketers for 13 years, and over time seven million people have tried and used the software. SEMrush only offered two tools when it first launched in 2008, and it provides users with 50 tools. SEMrush describes itself as an “online visibility management and content marketing SaaS platform” (SEMrush, n.d.).  You may be wondering, what does “SaaS” stands for? According to Salesforce, it stands for software as a service, where applications are delivered through the Internet (Salesforces, n.d.). This relieves you f