Mind Blowing Marketing

 By Chamarya Roberts Social media has become an intricate part of the marketing industry over the years. “Social media has become the most influential and important virtual space where the platform is not only used for social networking but is also a great way of digitally advertising your brand and your products” (Henderson, 2020). With 53 percent of the world's population actively using social media, it is just an opportunity that markets should take advantage of.  Benefits Incorporating social media into a business’s marketing mix can be beneficial in the long run. Some of the benefits of social media marketing include(Kuligowski, 2021): Brand awareness Social media platforms have billions of people scrolling through their feeds daily. I have been exposed to so many different brands from it. I want to point out that social media doesn’t just reach current consumers; they can also reach potential customers.  Brand personality Social media provides a company or brand wit...

By Chamarya Roberts   As I mentioned in my last post, several different web metrics can be used and analyzed. The metric that we will be unboxing is pageviews.  Since we will be blogging for this term, most of us (if not all of us) will probably gather how many people are reading our posts each week.  This is where pageviews come into play. Before I dive into how pageviews will benefit us, what is a pageview?  Our lesson defines pageviews as the number of times a page was viewed.   Since we are using Google programs in this class, I wanted to see how Google defines pageviews: “A pageview (or pageview hit, page tracking hit) is an instance of a page being loaded (or reloaded) in a browser. Pageviews is a metric defined as the total number of pages viewed.”~Google Analyzing pageviews for us is to see how well our content is engaging with our classmates. Although some don’t consider pageviews an essential metric to analyze, I think it will come in handy.  Just...

By Chamarya Roberts Marketing has evolved so much now that marketers have access to many technologies. These tech advancements have given marketers opportunities to better understand their consumers and online habits by measuring metrics through web analytics. In marketing, metrics are variables that can be measured. There are so many different metrics that marketers can use to measure. Today we will be looking at the unique visitor metric. In marketing analytics, the term unique visitor is defined as "a person who has visited the website at least once and is counted only once in the reporting time period" (2021). This means that if a person (user) visits a website more than once, it would only be counted as one visitor. The reporting time period can vary depending on the duration marketers would like to look into. For example, the time frame could be a week, a day, a month, or even years.  Fact: Unique visitors are also known as unique users. Why are Unique Visitors Importa...